About Donnie
Donnie McMillan Jr. is a visionary entrepreneur and values-driven executive who launched DaBella in 2011. Under his leadership, the company has grown into one of the nation’s fastest-expanding home improvement brands, with locations across the U.S. Donnie’s focus has always been on more than growth—he’s cultivated a culture grounded in integrity, opportunity, and personal accountability, empowering individuals to thrive both professionally and personally.
Raised in a working-class family, Donnie’s early experiences shaped his belief that success should be accessible to anyone willing to earn it. He built DaBella around that core idea, creating clear paths for advancement and championing the growth of individuals who might not fit the mold of a “traditional” candidate. His leadership style centers on influence over authority, with a focus on integrity, empathy, and drive.
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Donnie’s success is built on his commitment to second chances, work ethic, and belief in human potential. He has long maintained that character, not credentials, is the best predictor of performance. That belief has fueled DaBella’s unique hiring approach, allowing the company to attract individuals who are hungry to grow and committed to excellence. By empowering people from all backgrounds to step into leadership roles, Donnie has built a scalable company culture that thrives on trust and transformation.
Today, Donnie remains deeply involved in mentoring the next generation of leaders within DaBella and beyond.
He is passionate about building systems where people are seen, valued, and empowered to rise—no matter where they start. Whether he’s in the boardroom or on the ground with team members, Donnie’s focus remains the same: building a legacy defined by impact, not ego.